Off-plan buyer options
Let buyers choose — within your framework.
A kitchen choices and upgrades programme that adds margin and buyer satisfaction, while keeping the core scheme controlled for cost and delivery.
Buyer choices
Personalisation without chaos
Off-plan buyers want to make the home their own. Developers want a controlled build and a predictable margin. A well-run choices and upgrades programme gives both.
When we're brought in early, purchasers can work directly with us — in our Uppermill showroom or on site — to choose finishes and upgrades within a framework you set. The core scheme stays fixed for cost and delivery; the buyer gets a kitchen that feels chosen rather than allocated.
How the framework works
Choices at the right level
We help you define which options are offered, how they're priced and when choices close — then we manage the buyer conversations for you.
| Option type | Typical examples | Why it works for developers |
|---|---|---|
| Standard choices | Door colour from a curated palette, handle style, worktop colour within the standard material. | No change to layout, cost or lead time — just a colour on the order. |
| Paid upgrades | Quartz or ceramic worktops, upgraded appliance packs, boiling-water tap, venting hob, integrated lighting, wine cooler. | Priced in advance, so they add margin and can be sold confidently by your team. |
| Layout changes | Island additions, larder units, utility fit-outs — only where plans and services allow. | Offered by exception, with a cut-off date tied to your programme. |
For your sales team
What we provide
- An options brochure — standard and upgrade finishes laid out clearly for purchasers.
- A price list for upgrades — fixed prices your sales team can quote at reservation.
- Showroom appointments — buyers can see and touch finishes and working appliances in Uppermill.
- Clear cut-off dates — choice deadlines set per plot against the build programme so orders are never late.
- A signed selection sheet — every buyer's choices confirmed in writing and passed to you and our ordering team.
The buyer journey
From reservation to handover
Reservation
The buyer receives the options brochure and a choices deadline for their plot.
Selection appointment
A meeting in our showroom or the marketing suite to choose finishes and discuss upgrades.
Confirmation
Choices and any upgrade costs confirmed in writing and shared with your sales team.
Order & install
The plot's kitchen is ordered to the confirmed selection and installed in sequence.
Handover
The buyer receives care guidance and appliance documentation for the kitchen they chose.
Good to know
Developer questions, answered
When should buyer choices close?
Choices need to close early enough to order made-to-order ranges and appliances without affecting the build programme. We set a cut-off per plot, working back from its fitting date, and confirm it with your sales team so buyers know from reservation.
Who handles the buyer conversations?
We can. Buyers meet us in our Uppermill showroom or at your marketing suite, and we manage selections, answer questions and confirm choices in writing — keeping the burden off your sales and site teams.
How are upgrades priced?
We agree a fixed upgrade price list with you before launch. You decide how upgrades are presented to buyers and how they are paid for, and every selection is confirmed in writing before ordering.
Can buyers change the layout?
Only where plans and services allow and before a set cut-off. Most schemes limit changes to finishes and upgrade packs, with layout changes offered by exception so the build stays controlled.
Related services
Other ways we work with developers
Show-home kitchens
Marketing-suite and show-home kitchens designed to make buyers reserve — styled to the target purchaser and built to survive months of viewings.
Explore →
New-build development kitchens
Plot-by-plot kitchen supply and installation for housebuilders and residential developers, from a handful of units to phased schemes.
Explore →
Specification tiers
Three clear specification levels — ranges, worktops, appliances and lighting — so you can match the kitchen to the price point of each house type.
Explore →Developer guides
Further reading
Show-home kitchens that sell plots
How to design and dress a show-home kitchen for your target buyer — and keep it looking new through months of viewings.
Read the guide →
Fitting kitchens into the build programme
Sequencing, templating, protection and handover — how to stop the kitchen becoming the critical path.
Read the guide →
Budgeting kitchens across a development
Where kitchen money actually goes per plot, where to spend it and where to save — without cheapening the product.
Read the guide →Developer enquiries
Talk to us about your scheme
Send over plans, plot numbers or a brief outline and we'll come back with how we'd approach it — range options, a specification framework and a realistic delivery plan for your programme.